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The entire ooh noo collection is designed in the European Union and is also produced there, by hand. What’s more, the team is positively tiny. It consists of a few young designers, painters and artists, a printer and a seamstress. When you purchase an ooh noo bedding, you can be certain it was created the old school way: in a community of people, who create and sell these cute little things because they love to. Hopefully, this shows in everything they do.

Ooh Noo's collection is constantly updated with new and exciting designs and items. Most of them are very exclusive. They only produce a small number of items in each design and colour. Not because they're elitist, but because they have designers who can’t sit still. By the time a series is on sale, they will have already come up with other new and exciting beddings and toys they want to produce and share with you.