About Rugaroo™

If you’re after the cutest Aussie toys around, check out Rugaroo™ by Rugabub™. These handcrafted goodies from Australia are bound to light up any kid’s dial.

Rugaroo’s line-up is packed with critters with the most iconic Aussie characters. From posties and tradies to surf-rescuers and sunbakers, there’s a Rugaroo toy that’ll enchant your child’s heart. And these aren’t your run-of-the-mill toys – each one’s lovingly crafted with top-notch design, care and detail, and protected by a registered and certified design.

You’ll find that Rugaroo Toys are seriously a one-off. Each toy dreamed up by Rugabub’s ace design crew, recipients of a prestigious Good Design Award for their other products. They put their own spin on every creation, making ’em truly special not only to your kiddo, but to parents too.

Rugaroo’s are built to last through years of play. That means they’ll be treasured keepsakes for ages. Plus, they come with the cutest pouches (little bags) to carry them around, ensuring play isn’t limited and imagination can run wild.

Join the mob and bounce into adventure

Meet our Rugaroo Clan!

“Hello I’m  Rugaroo, an adventurer, just like you. Together we can explore the great outdoors and discover new wonders where our imaginations will soar! So grab your pouch, let’s head out to play, take me with you every single day. With a hop, a skip and a Rugaroo bounce, together forever, we will make every moment count. Adventures await, both big and small, at home or away, we’ll have a ball! I’m Rugaroo and I’m true blue.”

Each Rugaroo mate is brimming with character, carefully designed to capture the heart and imagination of children and adults alike. These loveable dolls boast meticulous craftsmanship, from their expressive features to their vibrant, high-quality fabrics, making them not just toys but treasured keepsakes. Whether it’s the cheeky glint in their eyes, their adorable charm, or their laid-back, cool-as-a-cucumber vibe, each Rugaroo has a personality that’s unmistakably true blue Aussie. With a wide variety of unique characters, these little Rugaroos promise boundless fun and endless imaginary adventures, sparking creativity and storytelling in every playtime session.